When you opt to use a BigCommerce Store, you gain some features that will help you in the e-commerce world. For example, your online store will look attractive to any demographic because BigCommerce offers a range of store themes that you can choose between and HTML/CSS based interface that you can customize as you wish. BigCommerce can make your e-commerce marketing campaign stronger by offering you necessary marketing tools (such as newsletters, coupons and promo campaigns). Because your store will be designed at the start for better search engine rankings, you may be pleased to find that you do get higher rankings after the switch to BigCommerce. Another great aspect is that you will not have to pay for hidden fees even as you are given access to multiple features that will help in e-commerce.